Meet the Team

The Center for Healthcare Innovation team has a range of skills and knowledge: Frontline care, process improvement, public health, data analysis, patient experience, marketing and communication, and research, to name a few (also crossword puzzling, amateur astronomy, gardening, and roasting the perfect chicken).

We also have a few key things in common: An enthusiasm for new and big ideas, a drive to design and build, and a commitment to making patients’ lives better.

Pippa Shulman, DO, MPH - Entrepreneur in Residence
Pippa has spent over 15 years both in clinical leadership and taking innovative ideas from seed to scale. As the Chief Medical Officer of Medically Home she leads clinical product development and implementation with health systems and oversees the Boston Innovation Hub. She is triple board certified (family medicine, hospice and palliative medicine, and preventive medicine), with clinical experience encompassing ambulatory, inpatient, SNF, home care, and virtual hospital medicine. Prior to joining Medically Home, Pippa was the Medical Director of the Center for Healthcare Innovation at Atrius Health, the largest independent multi-specialty medical group in the Northeast. In this role she led the design and implementation of novel care delivery solutions, including urgent and emergent care in the home and acute hospitalization in the home. Currently she is enjoying the role of Entrepreneur in Residence at Atrius Health Center for Healthcare Innovation, advising the team on new projects and partnerships both internal and external to the organization.

Ruth Carretta, MPH – Data Consultant
Ruth is excited about using data to support creating new and innovative ways to deliver health care. As an analyst for many years, Ruth is adept at interpreting data so that we can better understand health care operations, utilization, and finances. She graduated from Tufts University with a BS in Experimental Psychology and from Boston University with an MPH in Health Care Administration. Ruth spends her free time seeking out foreign films and live Latin and world music to broaden her perspective beyond data. Spending time with family and friends and practicing yoga keep her balanced.

Phil Ciampa, MD, MPH – Medical Director of Digital Health
Phil believes digital technology has only just begun to transform health care into a system that gives patients better access, more value and more control over their health. In his role as Medical Director, he oversees the growth and innovation of virtual care within the organization. Since he joined Atrius Health in 2016 he has been responsible for the design and implementation of virtual care programs. In 2020 he led the practice-wide effort to leverage telehealth as a critical component of Atrius Health’s emergency response to the COVID-19 pandemic—taking virtual care from a scale of dozens of visits a month pre-pandemic to one of thousands per day—in order to reduce COVID-19 transmission and preserve access to care for patients during the public health emergency.  In addition to his role as Medical Director, he practices primary care at the Chestnut Hill-West Roxbury clinic. He completed medical school and residency training in Internal Medicine-Pediatrics at Vanderbilt University.

George Higgins – Innovation Engineer   
George is energized by opportunities to work with teams to creatively solve problems. His professional interests include organizational development, strategy, human centered design, and patient and user experience design. Prior to joining the Center for Healthcare Innovation, George coached clinical teams on the application of systems engineering approaches to improve the efficiency of their operations. His interests include travelling, astronomy, homebrewing, and writing about himself in the third person.

Aaron Hoffman, DO, MPH - Interim Medical Director   
Aaron became a physician out of a sense of responsibility to ensure that everyone has access to the best healthcare available, and that the people providing care are empowered to form genuine, meaningful partnerships with our patients. He attended Vassar College, the Dartmouth Institute of Health Policy & Clinical Practice, and the Philadelphia College of Osteopathic Medicine, and completed his Family Medicine residency at Central Maine Medical Center. Aaron is a primary care physician with a clinical focus on reproductive health, and serves as the co-director of the Harvard Home for Family Medicine at the Harvard Center for Primary Care. He is also the medical director of the Physician Assistant Studies Program at the MGH Institute of Health Professions.